Founded in 2010, ARI’I NUI promotes the communion with nature, inspired by the great Polynesian traditions.In Tahitian, ARI’I NUI means « Big Chief » and represents the link between ocean gods and the tribes of the Pacific. ARI’I NUI aims to offer everyone the best suited SUP according his skills and level of practice. Everyone can find the material adapted to his vision of the discipline in our range, to discover, develop, train, cruise or ride in the best conditions.